Preliminary study for the creation of a wine tourism quality label awarded by AREV.
Meeting of the AREV board - 13th and 14th of March – Hungary
Interim report : Initial remarks
The OUTREMER team possesses considerable knowledge regarding the development and the promotion of tourist areas in various parts of the world.
The ETI study carried out by AREV provides a thorough overview of the tourism capacities and infrastructures of our member regions.
The goal of the present study is to assist AREV’s governing body in finding ways to reinforce and expand the assets currently at its disposal in terms of image and communication, in the face of competition from new producing countries.
The goal is to give Europe’s wine producing regions a higher profile in order to win over and attract a worldwide clientele.
The presentation can be downloaded below