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WINE LABELING: AREV’S POSITION


	
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In response to the European Commission’s call for regulatory proposals for the labeling of nutritional information and ingredients on wine launched in March 2017, the AREV wishes to draw attention to the following points:

 

WINE LABELING: AREV’S POSITION

 

In response to the European Commission’s call for regulatory proposals for the labeling of nutritional information and ingredients on wine launched in March 2017, the AREV wishes to draw attention to the following points:

 

Any new labeling requirements for European wines must also be applied to imported wines. Otherwise it would distort international competition and penalize the European producers.

The AREV therefore strongly urges the Commission not to impose any new constraints on the European wine sector without having first harmonized the “International Standard for Wine Labeling” recommended by the OIV with the European regulation.

 

The Commission’s concern for transparency regarding the consumer is laudable, but it is first essential to consider the real expectations of consumers as expressed in the investigation carried out in 2005 by DG SANCO.

The AREV points out that wine is a “pleasure” product, and as such the listing of nutritional values on labeling is not a demand of wine lovers.

 

Unlike many alcoholic beverages, a specific feature of wine production is precisely that it does not come from industrial processes.

The AREV therefore demands that their labeling should reflect this specific feature.

 

Including additional information on the label for the consumer, like a pharmaceutical information sheet, is not the answer. Too much information stifles the information: a clear order of magnitude, understood by the consumer, is more relevant than a precise figure, which means little and is difficult to formalize.

The AREV prefers indicative figures combined with tolerances, displayed elsewhere than on the label.

 

For small and medium-sized wine-growing structures, mentioning more information on the label, which also varies not only with each vintage, but also from one wine batch to another, would be an extremely complex and expensive requirement.

The AREV therefore considers it a priority to give the wine sector the opportunity to use the new information technologies: since the consumption and traceability of products are increasingly managed by IT, digital technology allows, via a QR code, the provision of real information on the methods of manufacture and the composition of the final product.

 

March 9 2018