Home » News » WINE TOURISM: WHICH STRATEGY SHOULD AREV ADOPT?

WINE TOURISM: WHICH STRATEGY SHOULD AREV ADOPT?


	
Translate
04/23/2015 | wine tourism

The goal of this study is to analyse and establish to what extent it would be advantageous for AREV and the member regions to initiate their own wine tourism programme, in order to promote not only the quality of their wines, but also the qualities of the production regions themselves, the know-how, traditions, heritage and specific ways of life of their vineyards.        

The goal of this study is to analyse and establish to what extent it would be advantageous for AREV and the member regions to initiate their own wine tourism programme, in order to promote not only the quality of their wines, but also the qualities of the production regions themselves, the know-how, traditions, heritage and specific ways of life of their vineyards.         

 

The quality of a wine is characterised by its appellation. This study concerns the characterisation of the territories. Beyond the appellation and the quality of a wine, what forms the basis of the unique and exclusive character of the territory in which it is produced? What could make it more attractive than other territories? What criteria must it meet in order to attract more visitors? How can encouraging tourists to discover a territory, its architectural heritage, culture and landscapes also encourage them to discover the territory’s wines?

 

The full text of the study can be downloaded below

upload files