For the first time in an interregional European body, regional representatives from the wine industry sit alongside political representatives from the regional institutions, as with an economic and social council.
This duality has the considerable advantage of enabling the wine industry to air its views with all the accuracy and attention to technical detail drawn from experience, whilst at the same time benefiting from the backing of regional political institutions and the strength they derive from their democratic legitimacy. It is compulsory for the president of AREV, who is elected for two years, to be a serving president in a European region.
Industry representatives, who speak for members of the wine trade across-the-board, are grouped together in the European Wine Trade Council (CEPV), which is responsible for drafting texts subsequently submitted for approval by the plenary assembly. The chairman of CEPV is the ex officio 1st vice-president of AREV.
After running for over 25 years and holding meetings in most regions with the aim of a better understanding of respective problems, AREV has thus learnt to lay down the guidelines of a wine policy capable of combining general, industry-wide interests (from producer to consumer) with the distinctive features and traditions of each individual region.