Drafting a common code of deontology was one of the first tasks undertaken
by AREV: winegrowing regions implement a policy of self-discipline,
based primarily on improving quality through authenticity, in other words by
defending and promoting wines of origin.
Adopted unanimously in 1991 by all of the European winegrowing regions,
the Charter constitutes a background paper, both for official institutions and
for economic players and consumers, compiling in a single document the
basic points of the European moral code for wine and vinegrowing.